





Olivia - Bluebell Floral Pleated Midi Dress
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SUMMER SALE UPDATE: Due to high demand during our Summer Sale, only a limited number of items are left. If you can still press the "Add to Cart" button, the item is still available.
TIMELESS FLORAL ELEGANCE FOR SUMMER OCCASIONS
The Bluebell Floral Pleated Midi Dress is the kind of dress that makes occasion dressing feel beautifully simple. With its elegant floral print, flattering fitted bodice and softly structured midi skirt, it creates a feminine silhouette that feels refined without being overly formal.
Designed with a classic round neckline and a beautifully shaped waist, the dress flows into a fuller skirt with carefully placed pleating at the hips. This gives the silhouette gentle structure and movement whilst creating an elegant shape that is comfortable to wear throughout a longer occasion.
Perfect for weddings, garden parties, race days, summer celebrations or an elegant lunch, this is a dress you can return to whenever the invitation calls for something a little more special.

WHY YOU'LL LOVE IT
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A Beautifully Flattering Silhouette
The fitted upper gently defines the figure before flowing into a fuller midi skirt. The result is an elegant, balanced silhouette that feels feminine without being too close-fitting through the lower body. -
Thoughtfully Placed Pleating
Soft pleated detailing around the hips adds shape and movement to the skirt, allowing the fabric to fall beautifully as you walk. It gives the dress a more polished finish whilst keeping the overall design wonderfully easy to wear. -
Classic Round Neckline
The simple neckline keeps the dress sophisticated and timeless. It also provides the perfect backdrop for your favourite necklace, earrings or a lightweight summer wrap. -
An Elegant Midi Length
Falling above the ankle depending on your height, the midi silhouette offers lovely coverage whilst still showing your shoes. It is particularly well suited to weddings and daytime occasions where you want to feel elegantly dressed without choosing a full-length gown. -
Lightweight Feel for Warmer Days
The linen-look fabric gives the dress a fresh, summery appearance without feeling visually heavy. It makes the style particularly suitable for spring and summer occasions, including outdoor celebrations and holidays. -
A Floral Print That Won't Date Quickly
The delicate floral design brings colour and personality to the dress whilst remaining elegant enough to wear for more formal occasions. Rather than following a short-lived trend, it has a timeless feel that can return to your wardrobe season after season. -
A Neat Concealed Back Zip
The concealed zip fastening helps maintain the clean shape of the back whilst making the dress easy to put on and take off.
MADE FOR THOSE SPECIAL SUMMER DAYS
There are certain occasions when you want to look beautifully dressed but still feel comfortable enough to enjoy the entire day.
This dress is designed with exactly those moments in mind.
Its structured upper gives you a polished appearance, whilst the fuller skirt allows more freedom of movement than a very fitted occasion dress. Whether you are sitting through a wedding ceremony, enjoying a long lunch, walking around a garden party or dancing later in the evening, the silhouette remains elegant and wearable.
PERFECT FOR WEDDINGS AND CELEBRATIONS
The understated elegance of the Bluebell makes it suitable for a wide variety of occasions, including:
- Weddings and wedding receptions
- Garden parties
- Race days
- Summer lunches
- Anniversary celebrations
- Christenings and family occasions
- Birthday celebrations
- Afternoon tea
- Cruises and holiday dinners
- Other spring and summer events
It is elegant enough for an important invitation but versatile enough that it does not feel like a dress you can only wear once.
EASY TO STYLE FOR DIFFERENT OCCASIONS
For a wedding or formal celebration, pair it with elegant heels, a clutch and delicate jewellery. For a daytime occasion, choose lower heels or smart flats and add a lightweight jacket or wrap.
The classic silhouette also means you do not need to over-accessorise. A simple pair of earrings and an elegant handbag can be enough to complete the look.
For cooler spring days, add a cropped jacket or tailored blazer without taking away from the shape of the dress.
A SHAPE DESIGNED TO FEEL FEMININE AND POLISHED
The fitted bodice and defined waist create structure through the upper half, whilst the pleated skirt introduces volume where it matters.
This combination creates a traditional feminine silhouette that remains particularly flattering when viewed from every angle. Rather than clinging closely throughout, the skirt falls naturally away from the body, giving the dress an elegant sense of movement.
The sleeveless design keeps the overall appearance light and sophisticated, making it especially well suited to warmer occasions.
A DRESS YOU CAN WEAR BEYOND ONE OCCASION
Occasion dresses should not have to remain at the back of your wardrobe after being worn once.
By changing your shoes, jewellery, handbag and outer layer, the Bluebell can easily take on a different character. Style it more formally for a wedding, more simply for lunch or add elegant flats when you want a slightly more relaxed look.
That versatility makes it a particularly useful addition to an occasionwear wardrobe.
SIZE & FIT
- Length: Midi
- Approx. length: 122 cm from centre back to hem
- Hem: Designed to sit above the ankle, depending on your height
- Bodice: Fitted
- Skirt: Fuller shape with pleated hip detailing
- Fabric: Lightweight linen-look fabric
- Stretch: Non-stretch
DESIGN DETAILS
- Classic round neckline
- Sleeveless silhouette
- Fitted upper
- Defined waist
- Pleated detailing at the hips
- Full midi skirt
- Concealed back zip fastening
- Elegant all-over floral print
PRODUCT INFORMATION
- Fabric: 100% Polyester
- Style: Floral occasion midi dress
- Suitable for: Weddings, race days, garden parties, lunches, holidays and summer celebrations
- Fabric feel: Lightweight with a linen-inspired appearance
Please note that colour may vary slightly due to lighting and individual screen settings.
As this is a patterned garment, the exact positioning of the floral print may vary slightly from piece to piece.
AN OCCASION DRESS YOU'LL LOOK FORWARD TO WEARING
Elegant without feeling fussy and feminine without being overly formal, the Bluebell Floral Pleated Midi Dress is an easy choice for the occasions that deserve something special.
Its flattering shape, graceful midi length and timeless floral design make it a piece you can wear confidently for weddings, celebrations and summer events year after year.
Limited availability.
Popular occasionwear sizes can sell out quickly during wedding and summer event season.
Order yours today and have the perfect floral dress ready for your next special occasion.

Hemswick London customer reviews

Janet H.
Exactly what I needed
This fit is perfect and the fabric feels so soft. Very happy with the quality – will definitely order again.

Linda S.
Super fast delivery
I ordered on Monday and it arrived the next day! Really impressed with the service and the packaging was lovely too.

Carol B.
So comfortable and flattering
Feels amazing on my skin and fits just right. Haven’t felt this confident in a while!

Susan M.
Great customer service
Had a question about sizing and got a reply within an hour. Friendly and helpful – made the whole experience stress-free.

Deborah T.
Lovely quality
Better than expected. The material feels premium and it looks even nicer than the photos.
Frequently Asked Questions
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