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Helen K. and 827 other customers
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Susan - Wildflower Meadow Charm Midi Dress

£34.95

£79.95

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STOCK UPDATE

Due to high demand, only a few items are left in stock. If you can still click Add to Cart, the item is still available.

Susan - Wildflower Meadow Charm Midi Dress

It looks hand-embroidered. That's the first thing people notice — the coral poppies, the little yellow buttercups, the sprigs of lavender rising up the cream ground on slender green stems, as though someone pressed a whole meadow into the fabric and stitched it there by hand.

Then you get close and see the crochet: ribbons of openwork lace tracing the neckline, the waist, the cuffs and the hem. Details like these are what separate a dress you wear from a dress people ask you about. And because the whole thing is cut soft and easy with a gathered waist, you get all of it without a moment's discomfort.

Why It Earns Its Place

  • Craftsmanship you can see from across the room. Genuine crochet-lace insert panels at the yoke, waist, sleeves and hem give this dress the look of something found in a small boutique on a side street — not something ordered online.
  • The print does the flattering for you. Wildflowers grow in fine vertical stems from hem to shoulder, drawing the eye upward and making the whole silhouette appear longer and slimmer.
  • Defined at the waist, easy everywhere else. A lace-trimmed waistband marks your narrowest point, then the gathered skirt falls away in soft folds — shape where you want it, freedom where you don't.
  • Breathable enough for the hottest day. A lightweight woven cotton-feel fabric with an unlined, airy skirt. Cool on a terrace at noon, gentle against the skin for hours.
  • Pockets hidden in the side seams. Deep enough to actually use, invisible when you're not.
  • Three-quarter sleeves, elegantly finished. Flattering coverage through the arm with a scalloped crochet cuff — the kind of detail that makes a simple sleeve look considered.

Wear It To

Garden parties · Summer weddings · Long lunches in the sun · Holidays in Italy, Greece or the south of France · Sunday brunch · Any day you'd like to feel like the best-dressed woman there without saying a word about it

Our Styling Note

Flat tan sandals and bare skin is all it needs — the dress is already doing everything. If you want one piece of jewellery, make it a fine gold chain at the throat.

Crochet-trim styles are produced in small runs. When a size goes, it goes.

We offer free Royal Mail delivery on every order across the UK, so there are no unexpected delivery costs at checkout. As soon as your parcel is on its way, we’ll email you a Track & Trace link.

Shopping online should feel easy, even when something isn’t quite right. You have 30 days after receiving your order to request a return and refund. Simply contact our friendly Customer Care team and we’ll explain every step clearly. To understand better, read here.

Your personal and payment information is protected throughout the entire checkout process. We use trusted payment providers and secure technology to process every transaction safely.

WHY WE NARROWED IT DOWN

Hello, I’m Claire.

We used to sell a little of everything. Then one bag started outselling the rest — our quilted travel duffle — and customers kept coming back for a second one in a different design.

So we decided to do one thing properly rather than a hundred things half well. You will find it here in nineteen designs and two sizes, from £29.95.

Warm wishes,

Claire

FREQUENTLY ASKED QUESTIONS

What is the Estimated Delivery Time?

Delivery Time

After processing, orders are dispatched and delivery typically takes 3-7 business days.

Please note that delivery times are estimates and may vary due to factors outside our control, including carrier delays, or peak periods.

Will I receive a confirmation email after placing an order?

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team.

Info@hemswicklondon.com

Do you offer free shipping?

Yes, we offer free delivery across the UK with Royal Mail.

How can I track my order?

You can track your order by entering your Order Number or Email/Phone Number on the Track Your Order page. Once your order has been dispatched, you will receive an email confirmation with your tracking details.

Free Royal Mail Delivery

Every order across the UK is delivered free with Royal Mail. We’ll send you a tracking link as soon as your parcel is on its way.

30 Day Return Guarantee

Not quite right? Contact us within 30 days of delivery. Our friendly Customer Care team will guide you through the return process.

Secure Payments

Your personal and payment details are protected throughout checkout by trusted payment providers and secure technology.