{"product_id":"olivia-midi-dress","title":"Olivia - Bluebell Floral Pleated Midi Dress","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eTIMELESS FLORAL ELEGANCE FOR SUMMER OCCASIONS\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eBluebell Floral Pleated Midi Dress\u003c\/strong\u003e is the kind of dress that makes occasion dressing feel beautifully simple. With its elegant floral print, flattering fitted bodice and softly structured midi skirt, it creates a feminine silhouette that feels refined without being overly formal.\u003c\/p\u003e\n\u003cp\u003eDesigned with a classic round neckline and a beautifully shaped waist, the dress flows into a fuller skirt with carefully placed pleating at the hips. This gives the silhouette gentle structure and movement whilst creating an elegant shape that is comfortable to wear throughout a longer occasion.\u003c\/p\u003e\n\u003cp\u003ePerfect for weddings, garden parties, race days, summer celebrations or an elegant lunch, this is a dress you can return to whenever the invitation calls for something a little more special.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1014\/9301\/4911\/files\/ChatGPT_Image_13_aug_2026_19_22_01_4.png?v=1786641772\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Beautifully Flattering Silhouette\u003c\/strong\u003e\u003cbr\u003eThe fitted upper gently defines the figure before flowing into a fuller midi skirt. The result is an elegant, balanced silhouette that feels feminine without being too close-fitting through the lower body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThoughtfully Placed Pleating\u003c\/strong\u003e\u003cbr\u003eSoft pleated detailing around the hips adds shape and movement to the skirt, allowing the fabric to fall beautifully as you walk. It gives the dress a more polished finish whilst keeping the overall design wonderfully easy to wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic Round Neckline\u003c\/strong\u003e\u003cbr\u003eThe simple neckline keeps the dress sophisticated and timeless. It also provides the perfect backdrop for your favourite necklace, earrings or a lightweight summer wrap.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn Elegant Midi Length\u003c\/strong\u003e\u003cbr\u003eFalling above the ankle depending on your height, the midi silhouette offers lovely coverage whilst still showing your shoes. It is particularly well suited to weddings and daytime occasions where you want to feel elegantly dressed without choosing a full-length gown.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Feel for Warmer Days\u003c\/strong\u003e\u003cbr\u003eThe linen-look fabric gives the dress a fresh, summery appearance without feeling visually heavy. It makes the style particularly suitable for spring and summer occasions, including outdoor celebrations and holidays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Floral Print That Won't Date Quickly\u003c\/strong\u003e\u003cbr\u003eThe delicate floral design brings colour and personality to the dress whilst remaining elegant enough to wear for more formal occasions. Rather than following a short-lived trend, it has a timeless feel that can return to your wardrobe season after season.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Neat Concealed Back Zip\u003c\/strong\u003e\u003cbr\u003eThe concealed zip fastening helps maintain the clean shape of the back whilst making the dress easy to put on and take off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eMADE FOR THOSE SPECIAL SUMMER DAYS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThere are certain occasions when you want to look beautifully dressed but still feel comfortable enough to enjoy the entire day.\u003c\/p\u003e\n\u003cp\u003eThis dress is designed with exactly those moments in mind.\u003c\/p\u003e\n\u003cp\u003eIts structured upper gives you a polished appearance, whilst the fuller skirt allows more freedom of movement than a very fitted occasion dress. Whether you are sitting through a wedding ceremony, enjoying a long lunch, walking around a garden party or dancing later in the evening, the silhouette remains elegant and wearable.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePERFECT FOR WEDDINGS AND CELEBRATIONS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe understated elegance of the Bluebell makes it suitable for a wide variety of occasions, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeddings and wedding receptions\u003c\/li\u003e\n\u003cli\u003eGarden parties\u003c\/li\u003e\n\u003cli\u003eRace days\u003c\/li\u003e\n\u003cli\u003eSummer lunches\u003c\/li\u003e\n\u003cli\u003eAnniversary celebrations\u003c\/li\u003e\n\u003cli\u003eChristenings and family occasions\u003c\/li\u003e\n\u003cli\u003eBirthday celebrations\u003c\/li\u003e\n\u003cli\u003eAfternoon tea\u003c\/li\u003e\n\u003cli\u003eCruises and holiday dinners\u003c\/li\u003e\n\u003cli\u003eOther spring and summer events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt is elegant enough for an important invitation but versatile enough that it does not feel like a dress you can only wear once.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eEASY TO STYLE FOR DIFFERENT OCCASIONS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eFor a wedding or formal celebration, pair it with elegant heels, a clutch and delicate jewellery. For a daytime occasion, choose lower heels or smart flats and add a lightweight jacket or wrap.\u003c\/p\u003e\n\u003cp\u003eThe classic silhouette also means you do not need to over-accessorise. A simple pair of earrings and an elegant handbag can be enough to complete the look.\u003c\/p\u003e\n\u003cp\u003eFor cooler spring days, add a cropped jacket or tailored blazer without taking away from the shape of the dress.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eA SHAPE DESIGNED TO FEEL FEMININE AND POLISHED\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe fitted bodice and defined waist create structure through the upper half, whilst the pleated skirt introduces volume where it matters.\u003c\/p\u003e\n\u003cp\u003eThis combination creates a traditional feminine silhouette that remains particularly flattering when viewed from every angle. Rather than clinging closely throughout, the skirt falls naturally away from the body, giving the dress an elegant sense of movement.\u003c\/p\u003e\n\u003cp\u003eThe sleeveless design keeps the overall appearance light and sophisticated, making it especially well suited to warmer occasions.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eA DRESS YOU CAN WEAR BEYOND ONE OCCASION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eOccasion dresses should not have to remain at the back of your wardrobe after being worn once.\u003c\/p\u003e\n\u003cp\u003eBy changing your shoes, jewellery, handbag and outer layer, the Bluebell can easily take on a different character. Style it more formally for a wedding, more simply for lunch or add elegant flats when you want a slightly more relaxed look.\u003c\/p\u003e\n\u003cp\u003eThat versatility makes it a particularly useful addition to an occasionwear wardrobe.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eSIZE \u0026amp; FIT\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Midi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApprox. length:\u003c\/strong\u003e 122 cm from centre back to hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHem:\u003c\/strong\u003e Designed to sit above the ankle, depending on your height\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBodice:\u003c\/strong\u003e Fitted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkirt:\u003c\/strong\u003e Fuller shape with pleated hip detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Lightweight linen-look fabric\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStretch:\u003c\/strong\u003e Non-stretch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eDESIGN DETAILS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClassic round neckline\u003c\/li\u003e\n\u003cli\u003eSleeveless silhouette\u003c\/li\u003e\n\u003cli\u003eFitted upper\u003c\/li\u003e\n\u003cli\u003eDefined waist\u003c\/li\u003e\n\u003cli\u003ePleated detailing at the hips\u003c\/li\u003e\n\u003cli\u003eFull midi skirt\u003c\/li\u003e\n\u003cli\u003eConcealed back zip fastening\u003c\/li\u003e\n\u003cli\u003eElegant all-over floral print\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePRODUCT INFORMATION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Polyester\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Floral occasion midi dress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Weddings, race days, garden parties, lunches, holidays and summer celebrations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric feel:\u003c\/strong\u003e Lightweight with a linen-inspired appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease note that colour may vary slightly due to lighting and individual screen settings.\u003c\/p\u003e\n\u003cp\u003eAs this is a patterned garment, the exact positioning of the floral print may vary slightly from piece to piece.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eAN OCCASION DRESS YOU'LL LOOK FORWARD TO WEARING\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eElegant without feeling fussy and feminine without being overly formal, the \u003cstrong\u003eBluebell Floral Pleated Midi Dress\u003c\/strong\u003e is an easy choice for the occasions that deserve something special.\u003c\/p\u003e\n\u003cp\u003eIts flattering shape, graceful midi length and timeless floral design make it a piece you can wear confidently for weddings, celebrations and summer events year after year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLimited availability.\u003c\/strong\u003e\u003cbr\u003ePopular occasionwear sizes can sell out quickly during wedding and summer event season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder yours today and have the perfect floral dress ready for your next special occasion.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Hemswick London","offers":[{"title":"8","offer_id":58176091816319,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":58176091849087,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":58176091881855,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":58176091914623,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":58176091947391,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":58176091980159,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/9301\/4911\/files\/ChatGPT_Image_13_aug_2026_19_21_59_1.png?v=1786641773","url":"https:\/\/hemswicklondon.com\/products\/olivia-midi-dress","provider":"Hemswick London","version":"1.0","type":"link"}